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Title: U.S. Market for Babycare Supplies
Published: August 2005

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The following is the abstract from the full report:
More babies, more disposable diaper dollars, right? No -- at least not always... The $6.1 billion babycare supplies market is essentially mature, forcing companies to heavily discount to steal brand share, at the same time that they must spend to develop innovative new products and mass-advertise them. Yet some marketers are mining opportunities in product extensions (for example, extending a diaper brand into baby toiletries), or in natural/organic formulations, in baby suncare, etc.

This latest edition of The U.S. Market for Babycare Supplies can be your guide to survival in this difficult, but potentially lucrative business. Historical and projected sales, marketer/brand shares, Simmons demographic data, and Packaged Facts’ famous in-depth analysis -- all these reveal the innermost workings of five babycare categories: Disposable Diapers, Wipes/Moist Towelettes, Baby Bodycare, Feeding Accessories, and Pacifiers/Teethers. The competitive strategies of Kimberly-Clark, Procter & Gamble, Johnson & Johnson, Seventh Generation, and others are also discussed.

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