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Title: The U.S. Market for Infant, Toddler, and Preschool Baby Care Supplies
Published: March 2003

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The following is the abstract from the full report:
In a data-intensive yet compact new format, this Packaged Facts report analyses the $6.8 billion market for babycare supplies. Providing comprehensive sales, national advertising, and consumer data, the report focuses on growth segments, brand competition, and new product trends in an industry where sophisticated market-driven strategies are essential to every player.

This report first quantifies the babycare supplies market (disposable diapers and wipes, skincare products, feeding accessories, and safety products), covering market size and composition for 1998-2002 as well as projected market growth for 2003-2007. An analysis of the competitive situation follows, addressing marketer and brand shares, and providing detailed individual profiles of leading mass marketers. The retail mileu is discussed next, while the final chapter tabulates and analyzes demographics for purchasers of babycare supplies. Use this compact but comprehensive report to keep up with industry developments relating to mergers and acquisitions; target marketing; brand maintenance; and the fast-shifting retail marketplace.

This report is the third of a three-part series on the infant, toddler, and preschool market, which also covers Clothing (Volume I) and Home Furnishings and Toys (Volume II). An Executive Overview of all three volumes will be available upon publication of the final volume (May 2003), providing a cross-comparison of opportunities and competition in these inter-related sectors of the infant, toddler, and preschool market.

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