MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study: Title: Baby Boomers in the U.S. Published: May 2006 Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs. Reports published prior to July 2001 are delivered in PowerPoint™. Reports published after July 2001 are delivered in Adobe PDF™ format. All are available via Instant Online Delivery to allow you to use the valuable information you've purchased immediately. MarketLooks covering Packaged Facts studies are the perfect answer for:
The following is the abstract from the full report: Drawing on uniquely cross-tabulated Simmons Market Research Bureau survey data, along with government and private sector data sources, this report explores the many drivers of Boomer behavior, with a particular focus on the responsibilities occasioned by life stages such as parent- and grandparenthood, divorce and remarriage, empty nests, and retirement or semi-retirement. The report describes emerging Boomer-centric marketing campaigns and suggests how marketers can respond to and anticipate preferences and behaviors across industries. Extensive analysis of consumer survey data, in combination with wide-ranging qualitative market analysis, provide a comprehensive outlook on how this economically and socially powerful cohort will continue to redefine attitudes about everything from personal style to professional know-how far into the 21st century.
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