The U.S. market for automotive aftermarket products, already worth over $120 billion at retail, still has tremendous growth potential. Even the fact that automobile parts last longer, thus requiring less maintenance and less frequent replacement, encourages people to keep their vehicles longer. The high price of new and used cars makes investing in what one owns seem the better bargain, secure in knowing that cars maintain their value much better than formerly. And cars have evolved, thanks especially to continuing developments in electronics, from simple means of transportation to extensions of the home and workplace. Accordingly, people may well be willing to spend more time and money on their vehicles (like their homes) than ever before. The Automotive Aftermarket Industry Association says there is approximately $64 billion in unperformed maintenance left on the table each year by U.S. consumers. This two-volume Packaged Facts report explores the potential of automotive aftermarket products in depth, organizing the products into three categories: hard parts (including tires and batteries), accessories, and chemicals (both operational and appearance).

The U.S. Market for Automotive Aftermarket Products Volume I— Market Overview
This volume presents a detailed overview of the market, tracing sales since 1997 and offering projections, with supporting evidence, through 2006. It profiles the leading marketers in each category, including AlliedSignal, Ford, GM, Goodyear, Johnson Controls, American Racing Equipment, Pioneer Electronics, Ashland, Castrol, Clorox, Pennzoil-Quaker State, and Turtle Wax. Also part of Volume I is an overview of marketing and new product trends, developments in distribution and at retail, and consumer behavior.

The U.S. Market for Automotive Aftermarket Products Volume II— Market Focus: Hard Parts, Accessories, and Chemicals
Volume II devotes separate chapters to each of the three categories—Hard Parts (including hard parts, tires, and batteries), Accessories (covering 13 segments including electronics, custom wheels, truck accessories, lighting, air fresheners, and safety equipment), and Chemicals (motor oil, fluids, additives, and appearance chemicals)—providing a detailed look at sales, marketing, new products, distribution, and retail trends. Each category focus chapter also contains extensive data on, and analysis of, consumer behavior.

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