The U.S. Market for Automotive Aftermarket Products Volume II - Category Focus: Hard Parts, Accessories, and Chemicals, 4th Edition

Sep 1, 2002
378 Pages - Pub ID: LA734975
Abstract Table of Contents Search Inside Report Buy By the Section Related Reports

Volume II devotes separate chapters to each of the three categories—Hard Parts (including hard parts, tires, and batteries), Accessories (covering 13 segments including electronics, custom wheels, truck accessories, lighting, air fresheners, and safety equipment), and Chemicals (motor oil, fluids, additives, and appearance chemicals)—providing a detailed look at sales, marketing, new products, distribution, and retail trends. Each category focus chapter also contains extensive data on, and analysis of, consumer behavior.

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