This volume presents a detailed overview of the market, tracing sales since 1997 and offering projections, with supporting evidence, through 2006. It profiles the leading marketers in each category, including AlliedSignal, Ford, GM, Goodyear, Johnson Controls, American Racing Equipment, Pioneer Electronics, Ashland, Castrol, Clorox, Pennzoil-Quaker State, and Turtle Wax. Also part of Volume I is an overview of marketing and new product trends, developments in distribution and at retail, and consumer behavior.

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