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One of the fastest-growing and most diverse segments of the U.S. population, Asian-Americans are both driving the growth of Asian and Indian foods through their own spending power and, at the same time, changing the palates of their fellow Americans. A broad spectrum of food products from an increasingly wide range of Asian cuisines is fast finding a place in mainstream grocery channels and on mainstream American tables. Along with Chinese food, American consumers are embracing Japanese, Thai, Vietnamese, Indian, and other Asian cuisines, as well as Asian-inspired fusion dishes (Thai chicken pizza anyone?).

This new Packaged Facts report, The U.S. Market for Asian Foods, examines every segment of the Asian and Indian foods market, probing trends for growth and projecting sales of products through 2009. It analyzes consumer demographics and their current and projected impact on sales of Asian and Indian foods. It provides up-to-date profiles of marketers of Asian and Indian foods—including a look at smaller, up-and-coming companies—and discusses the influence of foodservice trends as a driver of retail trends. The report also spotlights new products, marketing, and advertising trends, and pinpoints trends and marketing opportunities within the food industry.

Report Methodology
The information in The U.S. Market for Asian Foods is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the food and beverage market and consultants to the industry. Market size data was derived from Information Resources, Inc. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd. Consumer information was derived from Simmons Market Research Bureau, fall 2004 National Consumer Survey.

What You’ll Get in this Report
The U.S. Market for Asian Foods makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Asian Foods offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
• Retail and Internet Strategies
• The Consumer (who’s buying what, and where)
• The Products
• Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

Scroll down to see a more detailed outline of the contents of this report.

How You Will Benefit from this Report
If your company is already competing in the Asian food industry, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for Asian and Indian foods, as well as projected sales and trends through 2009. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the consumer for Asian and Indian foods based on Simmons data.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for Asian and Indian foods.
• Research and development professionals stay on top of competitor initiatives and explore demand for Asian and Indian foods.
• Advertising agencies working with clients in the food industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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