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Title: The U. S. Market for Asian Foods Volume II in the series, The U.S. Market for Ethnic Foods
Published: May 2003

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The following is the abstract from the full report:
It’s not just chow mein anymore. A broad spectrum of food products from an increasingly wide range of Asian cuisines is fast finding a place on the mainstream American menu. The $400 million market for shelf-stable, refrigerated, and frozen Asian foods embraces not only the growing number of Asian-American consumers, but also Americans of diverse backgrounds who have come to crave the products of these diverse and flavorful cuisines. Chinese, Japanese, and Thai foods have gained wide acceptance; can Vietnamese, Malaysian, and fusion cuisines be far behind?

This report looks at every segment of this dynamic market, examining trends for growth and projecting sales through 2008. It analyzes consumer demographics and their current and projected impact on sales of Asian foods. It provides up-to-date competitive profiles of marketers of both mainstream and authentic Asian products - including a look at smaller, up-and-coming companies - and discusses the influence of the restaurant and foodservice business as a driver of retail trends. The report also spotlights new products and current advertising trends, and offers readers trends and marketing opportunities within this burgeoning industry.

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