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The U.S. market for antiperspirants and deodorants reached $1.9 billion in 2005, up 2.3% from $1.8 billion in 2004. Teenagers and young adults have emerged as a growth market, particularly fueling the explosion in deodorant sprays, the growth segment that presents a threat to old school antiperspirants and deodorants and even to the cologne and perfume market. However, category unit sales are declining, as usage among adults has decreased in spite of several new product launches and heavy marketing and advertising expenditure.
In this all new report, Antiperspirants and Deodorants in the U.S. , Packaged Facts examines the various products available along with an analysis of manufacturer and retailer strategies that are being used to maximize growth and profitability. Trend coverage includes consumer usage, brand preference, new products introductions, as well as the factors and trends that will fuel future growth.
Report Methodology The information in Antiperspirants and Deodorants in the U.S. is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the personal and household care market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd. Up-to-date profiles of key consumer demographics are based on Simmons Market Research Bureau data for Fall 2005.
What You'll Get in this Report Antiperspirants and Deodorants in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Antiperspirants and Deodorants in the U.S. offers. The report addresses the following segments:
Plus, you'll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
How You Will Benefit from this Report
This report will help:
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