Antioxidants have been around forever, but the attention they are generating now make them seem as if they just burst onto the health and wellness scene. These substances occur naturally in a vast number of foods and botanicals, and they are also used in a soaring number of processed foods, beverages, cosmetics, and personal care products. Unlike studies performed on many substances that make health-related claims, the research into antioxidants’ ability to prevent disease and slow aging is almost overwhelmingly positive. However, while a growing number of consumers make the association between antioxidants and health, most don’t really understand the mechanism by which these compounds work, and consumers are frequently mistaken about which products actually contain them. Consumer education is definitely a must if this market is to continue to expand and live up to its early promise. Products Covered
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