Now 25% off the original sale price of $2,750.
This report covers both topical (skincare) and vitamin/supplement/mineral products marketed with anti-aging claims. Traces explosive growth in anti-aging products, reaching $1.3 billion in 1997, and offers market projections by category through 2002. Provides complete coverage of new product introductions and consumer advertising expenditures; profiles each of the leading marketers, with analysis of market share and competitive strategies by retail channel.

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