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This report keeps marketers abreast of one of the fastest-growing segments of the personal care industry. The report presents a detailed discussion of the products in both the VSM (vitamins, supplements, and minerals) and cosmeceuticals categories, including discussion of the FDA's approach to regulating both types of products. It also includes: analysis of market size and growth by category, including IRI data on market composition and sales by channel; factors affecting growth and projections through the year 2003; competitive insight into leading marketers, including marketer profiles; and data regarding advertising expenditures.

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