Now 50% off the original sale price of $2,750.
Approximately 26 million Americans are severely disabled. This Packaged Facts report describes who the disabled are; what their diverse needs and sensitivities are; what barriers currently prevent them from participating fully in conventional shopping experiences; and what strategies marketers and retailers can use to overcome these barriers. The report includes: demographics; estimates of the market's size and forecasts for growth through 2001; analysis of consumer experiences; and examples of campaigns that have effectively targeted today s consumers with disabilities. Individual sections are available.

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