The U.S. Market for First Aid and Sports Medicine Products : Packaged Facts

The U.S. Market for First Aid and Sports Medicine Products

Mar 1, 2004
181 Pages - Pub ID: LA927928

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The U.S. Market for First Aid and Sports Medicine Products This updated Packaged Facts report covers the nearly $3 billion U.S. market for first aid and sports medicine products, focusing on the increasing diversity of the product offerings, and the changing needs and preferences of consumers. Product innovation in the first aid market, from liquid bandages to an increasing array of “licensed products” for kids, coupled with the steady stream of older - and injured - weekend warriors are driving factors behind increasing sales in this market.

The report quantifies market size and growth, market composition, and factors influencing market growth, along with sales projections through 2008. The analysis of the competitive situation features marketer/brand share and new product introduction data, as well as profiles of leading and emerging competitors across retail sectors. Shifts in retail and consumer dynamics are tracked through Information Resources, Inc. (IRI), Simmons Market Research Bureau, and other sources of current sales and demographic data.

Report Methodology
The information in The U.S. Market for First Aid and Sports Medicine Products is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the first aid/sports medcine market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2002) compiled by CMR/TNS Media Intelligence U.S., the leading provider of strategic advertising and marketing communications intelligence. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.

What You’ll Get in this Report
The U.S. Market for First Aid and Sports Medicine Products makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for First Aid and Sports Medicine Products offers. The report addresses the following segments:

The Market (including market size and composition, and projected market growth)
The Marketers (including discussions of specific marketer brand and market shares)
Competitive Profiles (of the mainstream time-keeper marketers, specialists and up-and-coming niche players, and analyses of the products they market)
Retail Strategies (including mass marketers, supermarkets stores and drug stores)
The Consumer (who’s buying what, and where)
The Products
Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

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How You Will Benefit from this Report
If your company is already competing in the first aid/sports medicine products market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for first aid and sports medicine products, as well as projected sales and trends through 2008. Contributing to that understanding will be a complete analysis of sales data from published and trade sources, a detailed discussion of the consumer for first aid and sports medicine products based on Simmons data.

This report will help:

Marketing Managers identify market opportunities and develop targeted promotion plans for first aid and sports medicine products.
Research and development professionals stay on top of competitor initiatives and explore demand for first aid and sports medicine products.
Advertising agencies working with clients in the first aid industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
Business development executives understand the dynamics of the market and identify possible partnerships.
Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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