Special Offer: Now 25% off original sale price of $2799.
This all-new Packaged Facts report covers the nearly-$2.6 billion U.S. market for first aid and sports medicine products, focusing on the increasing diversity of the product offerings, and the changing needs and preferences of consumers. The report quantifies market size and growth, market composition, and factors influencing market growth, along with sales projections through 2005. The analysis of the competitive situation features marketer/brand share and new product introduction data, as well as profiles of leading and emerging competitors across retail sectors. Shifts in retail and consumer dynamics are tracked through Information Resources, Inc. (IRI), Simmons Market Research Bureau, and other sources of current sales and demographic data.

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