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MarketLooks are concise, easy to read summaries of full-length market research reports. Full reports that cover more than one market segment are split into corresponding multiple MarketLooks to allow you to purchase only the MarketLooks that you need.

MarketLooks for market research reports published prior to May 2001 are available in PowerPoint(R) format. This allows you to easily extract text, charts and tables for use in presentations and internal company reports. MarketLooks published after April 2001 are available in PDF.

This MarketLooks has been compiled from the following report:
"The U.S. Market for First Aid Products"

Abstract from full report:

This all-new Packaged Facts report covers the nearly-$2.6 billion U.S. market for first aid and sports medicine products, focusing on the increasing diversity of the product offerings, and the changing needs and preferences of consumers. The report quantifies market size and growth, market composition, and factors influencing market growth, along with sales projections through 2005. The analysis of the competitive situation features marketer/brand share and new product introduction data, as well as profiles of leading and emerging competitors across retail sectors. Shifts in retail and consumer dynamics are tracked through Information Resources, Inc. (IRI), Simmons Market Research Bureau, and other sources of current sales and demographic data.

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