MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:
Title: African American Credit, Debit and Prepaid Card Users: Undervalued and Overlooked
Published: September 2007
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The following is the abstract from the full report:
African American income levels are rising faster than average with close to two million African American households registering incomes of at least $75,000. The aggregate income of most affluent Black families is at $116 billion and climbing. The number of African American homeowners has grown by a third in the last decade.
There are comparatively few affinity, co-branded and reward cards targeted specifically to the African American community. This is true for both credit and debit cards. However, the high level of unbanked and underbanked helps explain the introduction of affinity and co-branded prepaid cards marketed primarily to the African American community.
Packaged Facts also relied on data compiled by Simmons Market Research Bureau (New York, NY) in its fall 2006 consumer survey, which is based on 24,467 respondents.
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