Now 50% off the original sale price of $2,750.
In 1995, the nation's 33 million African-Americans wielded a purchasing power worth nearly $400 billion, and were the driving force behind sales in many categories, including teen clothing, hip-hop music, movies, athletic footwear, major appliances, and Afrocentric products. This Packaged Facts report analyzes the demographics of this market, its economic potential, consumer preferences, behavior at retail, as well as use of media and new technology. Most importantly, it presents the fundamentals and nuances of marketing to this diverse and dynamic group, as well as analysis of successful and unsuccessful marketing campaigns targeted to African-Americans.

Related Reports:

African American Market in the U.S.
Feb 1, 2008 - LA1475194 - $3,850.00

African American Credit, Debit and Prepaid Card Users: Undervalued and Overlooked
Sep 1, 2007 - LA1383055 - $3,000.00

The U.S. Market for Hispanic Foods and Beverages
Aug 1, 2007 - LA1218503 - $3,000.00

Latin on the Menu: The U.S. Foodservice Market for Hispanic Foods
Oct 1, 2006 - LA1194169 - $3,000.00

Where Hispanics Live and Where They're From: How Regional Differences and National Heritage Influence Latino Consumer Attitudes and Behavior
Oct 1, 2006 - LA1190038 - $3,500.00

Hispanic Americans and Credit Cards
Sep 1, 2006 - LA1207052 - $1,995.00

Asian Americans in the U.S.
Aug 1, 2006 - LA1119537 - $3,500.00

The U.S. Urban Youth Trendsetters Market: Tapping the Power of the Hip-Hop Mindset and Culture
Mar 1, 2006 - LA1119538 - $3,500.00

The U.S. African-American Market, 6th Edition
Jan 1, 2006 - LA1090871 - $3,500.00

The U.S. Hispanic Market, 6th Edition
Oct 1, 2005 - LA1079261 - $3,500.00