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MarketLooks are concise, graphic-rich summaries of full-length market research reports. Reports that cover more than one market segment are split into corresponding MarketLooks to allow you to purchase only what you need. This MarketLooks was created in PowerPoint(R) for easy extraction of text, charts and tables for use in presentations and internal company reports.

Compiled From: "The African American Market"
Abstract from full report:

This completely revised Packaged Facts report analyzes the African American market, still the largest minority population segment in the United States. The report offers a thorough demographic analysis of the African American population based upon the most recent available data on income, occupation, education and other important economic and social variables. It also offers an assessment of the current size and projected growth of the African American market through 2004 and reviews shopping behavior and consumption trends. In-depth case studies of marketing strategies and advertising campaigns are also provided.

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