Now 25% off the original sale price of $2,750.
This completely revised Packaged Facts report analyzes the African American market, still the largest minority population segment in the United States. The report offers a thorough demographic analysis of the African American population based upon the most recent available data on income, occupation, education and other important economic and social variables. It also offers an assessment of the current size and projected growth of the African American market through 2004, and reviews shopping behavior and consumption trends. In-depth case studies of marketing strategies and advertising campaigns are also provided.

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