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Title: The U.S. Market for Active Seniors
Published: January 2002

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Abstract from full report:

This report examines the U.S. market for active seniors, defined as consumers age 65-74. As more and more Americans age into this demographic and remain healthier and active longer, marketers are increasingly paying more attention to this older, "pre-Boomer" segment of the mature market—which is defined by distinctly different needs, lifestyles, and attitudes than its younger or older counterparts. Relying on government data and Simmons Market Research Bureau primary research on consumer purchasing, ownership, and product usage patterns, the report contrasts the consumer-oriented interests, actions, and lifestyle issues of this group with those of conventionally working age adults, the young mature (age 55-64), and the elderly (age 75+). It provides key data and analysis on overall market size and growth, as well as focus sections on Financial Management; Computers and Communications; Home, Auto, and Leisure; Sports and Fitness; and Travel and Vacation.

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